What makes a website beautiful?

 In Web Design

You don’t get a second chance to make a first impression. So what can you do to make sure your web design is visually appealing and stands out from the crowd? A website is your company’s window to the world so making it look beautiful, professional and easy to navigate is crucial for running a successful online business.

  1. Make Navigation Simple

Most likely, people will be visiting your site with intent. Whether it be to make a purchase, get in touch, read a blog or just learn a little bit about you and your company, making it easy for your visitors to find what they’re looking for is a must.

Ask yourself “Why would people want to visit my website?” and let this drive the creative process – We Are Flamingo

When designing your website, identify your visitors’ needs and make it easy for them to find the information that will be useful to them.

Perhaps you’re a painter & decorator who frequently receives calls for quotes; then including a clear call-to-action on your homepage directing people to your pricing page may be useful. Or you’re a driving instructor who’s main route to market has traditionally been word of mouth; then having a clear link to a fantastic testimonial page could increase lead generation.

Clear Website Navigation Example
  1. Good Web Design Requires Great Imagery

Imagery shouldn’t be an afterthought in Web Design. Images trigger emotion, convey ideas and generally make for a more visually appealing experience than reading huge paragraphs of long-winded text. Learn how to optimise your images for web display.

If possible avoid using cheap stock imagery. Filling your site with photos that are readily available to anyone who wants them often looks cheesy and less personal to your brand. It’s worth investing in a good photography to provide imagery that helps to bring your brand to life.

We LOVE taking photos and We Are Flamingo can provide all the imagery that your website needs to look AWESOME!

Alternatively, great imagery can be found on PicFair.

  1. Use Clear Call-to-actions

What do you want people to do when they visit your site? Tell them via eye-catching buttons and links and direct your visitor to what you want them to see/do:

    • Contact us
    • See our photos
    • View our store
    • See our work
    • Hear what others say about us
Call to Action Image
  1. Be Clear & Be Concise

People are short on time and often reading on the go on mobile devices so make your content clear and to the point. Don’t beat around the bush only to drop the punch line at the end of a lengthy paragraph. Give people what they want to know early on in a webpage.

  1. Be (Mobile) Friendly

Mobile & tablet account for over 50% of all website views (see the data here) so having a site that looks good on mobile devices is a MUST. With over half your web visitors viewing from their phone, your web design should be mobile optimised.

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Optimising Images for Web